Content strategy and production for a global data platform

"Desiree is an invaluable asset to the team. She has a unique perspective on content, balancing business objectives and our audience." - Brittany K., Senior Content Strategist

SurveyMonkey is an online survey platform allowing users to create, distribute, and analyze surveys to gather feedback, insights, and data.

I joined SurveyMonkey as a content strategist on a dynamic and agile team dedicated to enhancing SurveyMonkey's online presence. In this role, I worked closely with the technical SEO team to develop and implement innovative content strategies aimed at improving our search engine visibility.

My primary responsibilities included revising and updating outdated content to ensure it remained relevant and engaging for our audience. Additionally, I focused on crafting new articles optimized for search engines, employing targeted keywords and best practices to attract organic traffic. I also took the initiative to publish thought leadership pieces that showcased the company's expertise and industry insights, further establishing our brand as a trusted voice in the market.

My contributions to SurveyMonkey drove 84K unique sessions and increased account signups by 12% in my first 6 months at SurveyMonkey.