Hi, I'm Desiree

Content strategist, content marketer, copywriter, SEO manager—I've worn all of these hats, but let me tell you about what I really do.

I work with brands of all sizes, from international companies and nonprofit organizations, to:

Conduct research to deeply understand the audience, ensuring all content resonates and addresses their specific pain points.
Develop content strategies that position the brand as a trusted thought leader in the industry.
Create SEO-optimized content to increase search engine visibility, bringing in more qualified leads over time.
Craft compelling stories and educational materials that captivate the audience, encouraging meaningful interactions and loyalty.
Develop targeted content that attracts and converts prospects, driving measurable business growth.
Align content with sales objectives, creating assets like case studies and whitepapers that move prospects through the funnel.
Track and report on metrics such as traffic, engagement, and conversions, demonstrating the tangible value of content efforts.

I love storytelling. So here's mine.

I’ve been fascinated by words since I learned to read. As a teenager, Harry Potter was my constant companion. Somewhere between Harry's triumphs on the Quidditch field and his confrontations with Voldemort amidst the ruins of Hogwarts, I realized I wanted to create stories that made people feel the way I felt during Harry’s victories.

The carrier owl never came, but I was determined to nurture my writing magic. I began pursuing a bachelor's degree at the Walter Cronkite School of Journalism and Mass Communication. During this time, I discovered the power of words to empower individuals to make informed decisions and provide entertainment.

Early in my career, I pursued my passion at a marketing agency, where I had the opportunity to fulfill my dream. As an enthusiastic and adaptable copywriter, I created various content types, including social media posts, newsletters, blogs, search engine-optimized articles, and ebooks for small businesses.

Throughout this experience, I collaborated with clients to understand their brands, voices, and needs. Using my expertise, I created compelling copy that engaged readers and helped achieve client goals. However, I wanted to go further.

I developed my skills in content strategy and data analysis, and pursued a master's degree in English to prepare for the next steps in my career.

Next, I brought my experience to an educational publication, a tech startup, and an international data platform, building a robust knowledge of various industries and adapting to unique challenges. Success followed:

Drove $150K in total monthly traffic for Merit America
Increased Merit America monthly active users to 89% in 6 months
Grew estimated monthly traffic 45% in 6 months
Increased Skillcrush email marketing engagement by 37%
Generated 1,300 marketing-qualified leads MoM for Skillcrush
Increased Jogan Inc. subsidiary’s social engagement 303.2%

Although my owl never arrived, I managed to create my own bit of magic. You don’t have to believe in the fantastical world of Harry Potter to appreciate this. I hope to collaborate with you to develop a data-driven content strategy and produce compelling copy that meets your business needs.

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