KEY RESULTS

• 93% increase in blog views, from Q3 to Q4 2024.

• 89%  increase in active users.

• 47% increase in total ranking keywords.

• 45% increase estimated monthly traffic.

• 473% increase in SERP features and AI features.

• $150K total monthly traffic cost.

SEO, content strategy, and copywriting to improve a fast-growing job training nonprofit's organic traffic and brand reputation

"The team is SERIOUSLY impressed with the SEO wins this year, so first, thank you so much. I cannot imagine getting this plane off the ground without you!" - Jordan C., Product Marketing Manager

Merit America is a nonprofit organization that provides affordable, flexible job training programs designed to help adults without college degrees transition into in-demand careers in technology and other growing fields.  I was brought on in 2024 to increase brand awareness and organic traffic.

I began this project by conducting in-depth competitive research and a comprehensive content audit. The analysis revealed that the existing content lacked search engine optimization and did not effectively address the target audience's interests or needs. 

Working closely with the client, I developed a content strategy aligned with the organization’s SEO objectives, brand narrative, and authority-building goals. This strategy guided the creation of 30 high-quality pieces, including long-form instructional articles, branded blog posts, and SEO-driven content, all designed to engage readers and improve the organization's online visibility.

Following this project, Merit benefited from diverse mix of informational and transactional ranking keywords and, reporting a  93% increase in blog views.